5 Simple Steps

5 Simple Steps to Completely Shift Your Team’s Ability to Execute Your Strategy
Daniel F. Prosser

Every company leader wants to feel they’ve done everything possible to fulfill on their strategy every year. Leading studies, however, show that while as many as 95% of companies have done the planning and created a cogent business plan or strategy, at least 87% of those companies won’t follow through and meet those goals this year, next year, or any year. And furthermore, it’s not the strategy that is usually at fault.

Keep this up every year and it won’t help that people, more likely your very best people, will ultimately begin leaving to find a better place to employ their talents. After all if you worked hard (and no doubt you probably have) to make a difference and it’s not working, what would you choose to do?

You can do something about this in your company even if you don’t have all the right people on the bus just yet. Companies that have changed their thinking have put their companies on a course for actual 2 – 3X expansion of their current bottom-line performance. This is especially common among many companies known as ‘Best Places to Work’.

This is not fantasy thinking. Any company can do this. The difference between those companies that do it, and those that don’t, is those who do are willing to first uncover and confront what’s in the way, and then give up their current system of limited and limiting thinking.

Gallup found that companies that do change their thinking see an average of 2.6 times more growth in earnings, 12% higher customer advocacy, 18% higher productivity, and 12% higher profitability. Every bit of those improvements wind up on the bottom line.

“Almost every significant breakthrough has been the result of a courageous break with traditional ways of thinking” – Stephen R. Covey

The companies who produce these kinds of results have first identified what is standing in the way of their forward progress and then – they shift their current thinking, they unhook their current model; they shift their current paradigms. They literally go to work to transform the way they are ‘being’ versus concentrating on what they are ‘doing’ as a company, by adopting a new system in which they’ve literally risked their present ways of thinking to build a more powerful and profitable future.

What exactly did they shift?

1. They created an Awareness of the conversations and beliefs that undermine and sabotage future performance and then invented a new Awareness of what is truly possible once that truth has been told.

2. They created an enduring vision of the future that puts everyone on the exact same page; a future that empowers people, can’t be forgotten, and won’t disappear or go out of existence.

3. They crafted a strategy that eliminates the need for survival tactics and empowers employees and other stakeholders to take responsibility for causing breakthrough results.

4. They established a future-focused culture that gets the constraints left by past performance out of the way of having what they say they want and created the connections people need with each other and the activities (roles/goals/responsibilities) that are consistent with their vision.

5. They engaged in the use of an accountability system that gives people back their power to produce ‘real, measurable results’ using a new structure to support what the organization is committed to.

The challenge in shifting to a future-based company is to maintain accelerated forward progress. To do this leadership has to be willing to give something up. They need to give up being right and believing they have all the answers.

Once they set their egos aside and are promoting a more relational culture, they can then stop managing people and start managing the promises people make as they establish accountability and become more effective at managing promises that close the gaps between what is declared to be possible and their current performance.


Daniel F. Prosser is the Author of bestseller ‘Thirteeners: Why only 13 percent of companies successfully execute their strategy and how yours can be one of them’ 2015. Named one of the five best business books of 2015 at the Frankfurt Book Fair.